标题 | Sculpture Ambient |
广告公司 | J. Walter Thompson London |
广告战役 | Sculpture Ambient |
广告主 | Rimmel |
品牌 | Rimmel |
Posted | 2月 2009 |
产品 | Quick Dry Nail Varnish |
行业领域 | 美甲,指甲油 |
剧情简介 | Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the products quick drying benefit. The campaign also included actual size models situated around point of sale counters in stores. |
问题 | To promote Rimmels Quick Dry nail polish our aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. |
媒体类别 | 户外广告 |
市场 | 英国 |
执行创意总监 | Russell Ramsey |
美术指导 | Darren Keff |
文案 | Darren Keff |
美术指导 | Phillip Meyler |
文案 | Phillip Meyler |
广告公司制片 | Sofie Holmstrom |