Hive - "Walk"

T&Pm

T&Pm Global

9034

品牌: Hive
国家: 英国

广告主: Hive

标题	Walk
广告公司	T&Pm
广告战役	Let's Get Living
广告主	Hive
品牌	Hive
首次发布日期	2017 / 7
行业领域	家用电器和视听产品
剧情简介	Following on from the release of ‘Sweet Dreams’, Centrica-owned smart home brand Hive will this week unveil the third instalment in its multi-market ‘Let’s Get Living’ campaign, entitled ‘Walk’. Breaking first in the UK before rolling out later in the week across the US and Canada, the 30” spot further illustrates how Hive smart home solutions can help customers enjoy the moments that matter – this time focusing on a mother out on a walk, who is able to check that her teenage daughter is safely home by using the Hive Camera app. The new Hive Camera gives customers peace of mind when they are away from home by allowing them to check in on their homes and loved ones via the camera’s HD live-streaming functionality, as well as letting them speak directly to their loved ones via two-way audio. The camera also features a wide-angle lens and offers night vision function. The US and Canadian spot also spotlights another functionality of the Hive app, showing how it allows customers to turn on lights remotely via their phone. ‘Walk’ is the third instalment of four TV spots in the Hive ‘Let’s Get Living’ campaign, which spans radio, digital out-of-home, print and social media as well as TV. The first in the four-part campaign was ‘Perspectives on Life’, followed by ‘Sweet Dreams’. The ‘Let’s Get Living’ campaign aims to avoid the tech-focused stereotypes of the connected home category – instead showing how smart home services have a meaningful impact on daily life. “Our aim was to bring the human touch to the Hive brand”, said Nicky Mackrell, Global Brand and Marketing Director, Centrica Connected Home. “We want everyone to be able to connect with the Hive experience, not just people interested in technology.” “Let’s Get Living is designed to capture moments where smart home technology brings tangible benefits, showing everyday situations we can all relate to,” said Mackrell. Nina Bhatia, Managing Director of Centrica Connected Home, said, “Thanks to our knowledge of more than half a million customers, we know there’s no one-size-fits-all approach. We’re responding to that, providing tailored and accessible smart home experiences to make everyday life easier.” “There’s still a big job to do to show people how having a smart home enhances daily living, which is what our campaign sets out to do. Our brand positioning, Let’s Get Living creative and our subscription plans are all about freeing people up to help them get more from life.”
媒体类别	电视
长度	30 seconds
Production and Visual FX	Big Buoy
创意总监	Jay Fretwell
创意团队	William Cottam
创意团队	Duncan Brooks
客户企划	Oliver Feldwick
广告公司制片	Rob Steiner
Creative Producer	Ruby Hill
Business Director	Sarah Carolin
客户总监	Eliza Sloss
Line Producer	Hannah Greene
制作公司	Pretty Bird
制作公司制片	Ted Thornton
导演	Max Malkin
摄影指导	John Lynch
Grading/Online	The Mill
Offline Editing	The Whitehouse (Antonia Porter – Whitehouse Producer)
剪辑师	Sam Gunn
音效	Wave
音乐公司	Tin Drum Music
画外音	Sharon Small
画外音	Dolly Wells
画外音	Juliana Yazbeck
画外音	Amy Reitsma
媒介公司	MediaCom
媒介公司	Neo@Ogilvy / Mindshare
Social Media Expert	AllTogetherNow
Social Media Planner	Flora Proudlock