| 标题 | Old Lions (180s) |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | The world according to Carlsberg - Carlsberg |
| 广告主 | Carlsberg Group |
| 品牌 | Carlsberg |
| 首次发布日期 | 2006 / 5 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | IDEA - The World...according to Carlsberg. |
| 问题 | OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty. ISUUE - Carlsberg is only one of a wide range of lagers indistinguishable in terms of product in a market in which it is outspent and out distributed. INSIGHT Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Gorgeous Enterprises |
| 文案 | Dave Henderson |
| 美术指导 | Dave Henderson |
| 广告公司制片 | Manuela Franzini |
| 制片 | Rupert Smythe |
| 导演 | Chris Palmer |
| 创意总监 | Kate Stanners |
| 美术指导 | Richard Denney |
| 文案 | Richard Denney |
| 客户经理 | Laetitia Rennie |
| 剪辑师 | Paul Watts |
| 电影 | Ian Foster |
| 演员/名人 | Bobby Robson |
| 演员/名人 | Peter Shilton |
| 演员/名人 | Des Walker |
| 演员/名人 | Terry Butcher |
| 演员/名人 | Jack Charlton |
| 演员/名人 | Stuart Pearce |
| 演员/名人 | Peter Reid |
| 演员/名人 | Bryan Robson |
| 演员/名人 | Alan Ball |
| 演员/名人 | Chris Waddle |
| 演员/名人 | Bobby Charlton |
| 演员/名人 | Peter Beardsley |
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