标题 | Gap Map |
广告公司 | Jung von Matt / Spree |
广告战役 | Gap map |
广告主 | Tengelmann |
品牌 | OBI |
首次发布日期 | 2016 / 5 |
行业领域 | 百货公司、超市 |
剧情简介 | Real cracks in walls were cunningly transformed into maps showing the way to the nearest Obi home improvements store. The clever idea enabled these localized messages to spread much further. Even into the pages of this book. |
媒体类别 | Ambient |
长度 | |
执行创意总监 | Till Eckel |
创意总监 | Christian Woelky |
创意总监 | Stefan Amtmann |
文案 | Stefan Amtmann |
客户经理 | Nadine Falk |
文案 | Christian Woelky |