Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, 葡萄牙
标题Wheelchange Tours
BriefThere are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.
广告公司
广告战役 Wheelchange Tours
广告主 Tur4All
品牌 Wheelchange Tours
Posted11月 2019
行业领域 运输、旅行及旅游
剧情简介 There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.
问题 Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.
媒体类别 案例研究
创意总监
创意总监
首席创意官
文案
文案
美术指导
美术指导
设计师
制作公司
导演
音效

Trending

Create a free Talent profile and become a member of AdForum

Get Started