| 标题 | Crash Test |
| 广告公司 | Ogilvy Worldwide |
| 广告战役 | Best-Engineered - Lenovo |
| 广告主 | Lenovo |
| 品牌 | Lenovo |
| Posted | 7月 2007 |
| 产品 | ThinkPad |
| 行业领域 | 计算机、掌上电脑和计算器 |
| 广告口号 | New World. New Thinking. |
| 剧情简介 | CRASH TEST was shot at a facility in Indiana called CAPE (Center for Advanced Product Evaluation). Sled testing is just one of the things they do at the center. This was the first time they had ever had to crash test a computer. Our dummy and ThinkPad were crashed into the wall at 25mph. |
| 哲学 | This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company. |
| 问题 | The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better. |
| 媒体类别 | 电视 |
| 长度 | |
| 集团创意总监 | Tom Godici |
| 集团创意总监 | Greg Ketchum |
| 联合创意总监 | Jocelyn Cleary |
| 文案 | Jocelyn Cleary |
| 联合创意总监 | Michael Paterson |
| 美术指导 | Michael Paterson |
| 文案 | Mark Girand |
| 美术指导 | Mitch Ratchik |
| 广告公司制片 | Elizabeth Lucas |
| Art Buyer | Elizabeth Lucas |
| 广告公司制片 | Patti McConnell |
| 广告公司制片 | Melissa Mapes |
| 摄影师 | Christian Weber |
| 摄影指导 | Adolfo Doring |
| 剪辑师 | Adam Liebowitz |
| 制作公司 | Proof Films |
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