| 标题 | Anthem |
| 广告公司 | Ogilvy Worldwide |
| 广告战役 | Best-Engineered - Lenovo |
| 广告主 | Lenovo |
| 品牌 | Lenovo |
| Posted | 7月 2007 |
| 产品 | ThinkPad |
| 行业领域 | 计算机、掌上电脑和计算器 |
| 广告口号 | New World. New Thinking. |
| 剧情简介 | A group of talented individuals joined at the hip, moving from location to location creating a wealth of imagery for spots, print ads, outdoor, website, banners and brochures. A full 360 campaign for Lenovo. Documentary filmmaker Adolfo Doring (DP) never put down his camera. Photographer Christian Weber picked up a video camera whenever he was finished shooting stills. Agency creatives filmed B roll and 8mm, took behind the scenes video and documentary stills. |
| 哲学 | This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company. |
| 问题 | The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better. |
| 媒体类别 | 电视 |
| 长度 | |
| 集团创意总监 | Tom Godici |
| 集团创意总监 | Greg Ketchum |
| 联合创意总监 | Jocelyn Cleary |
| 文案 | Jocelyn Cleary |
| 联合创意总监 | Michael Paterson |
| 美术指导 | Michael Paterson |
| 文案 | Mark Girand |
| 美术指导 | Mitch Ratchik |
| 广告公司制片 | Elizabeth Lucas |
| Art Buyer | Elizabeth Lucas |
| 广告公司制片 | Patti McConnell |
| 广告公司制片 | Melissa Mapes |
| 摄影师 | Christian Weber |
| 摄影指导 | Adolfo Doring |
| 剪辑师 | Adam Liebowitz |
| 制作公司 | Proof Films |
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