To help the homeless in Poland - "Homeless"

DDB&tribal Warsaw

DDB&tribal Warsaw Warszawa, 波兰

奖项

5334

该广告属于ACT Responsible项目展品

品牌: To help the homeless in Poland
国家: 波兰

广告主: Caritas

标题	Homeless
广告公司	DDB&tribal Warsaw
广告战役	Homeless awarness campigne - Caritas Polska
广告主	Caritas
品牌	To help the homeless in Poland
Posted	6月 2007
行业领域	慈善机构、基金、志愿者
剧情简介	Creative Execution (max 75 words) On December 18, dummies of homeless people appeared in all the corporate buildings and offices of Warsaw. Each dummy had a note: I decided to stay here for the night because I was cold. My only address is www.bezdomni.pl. The dummies were placed in hallways, next to lifts and reception desks. On the same day, employees of companies where we put the dummies received e-mails with a bank account number to which they could make their donations. The account number was also featured at www.bezdomni.pl.
哲学	Target Audience (max 75 words) We decided to reach employees in large Warsaw corporations as these are people who have a poor grasp of what is going on in the city streets. They usually travel around the city in their cars and do not use means of public transportation. That is why they have no idea how many people live on the streets. Besides, they can afford to support our campaign.
问题	Communication goal (max 100 words) The aim of the campaign was to help the homeless in Poland. Caritas Polska estimates that in Poland, there are some 300,000 homeless. And winter is a particularly dangerous time for them. This is also a perfect time to remind those who could help the homeless of the existence of people who have no place to live. December, and in particular the Christmas time, is a special time which encourages people to help others.
结果	Effectiveness (max 50 words) After the campaign, donations rose by 100% as compared with the same period last year when no such actions were undertaken. Moreover, Caritas Polska offices were visited by people who offered other than financial types of help to the homeless.
媒体类别	电视
长度	90 seconds
市场	波兰
文案	Filip Berendt
制作公司制片	Jacek Dworznik
音乐	Roman Keller
创意总监	Marcin Mroszczak
创意总监	Jacek Pawlak
摄影指导	Jens Prausnitz
创意总监	Dariusz Szubiak
文案	Maciej Waligora