Alan Wilson
创意总监 at AMV BBDO
East Balmain, 澳大利亚
标题The Kitchen Valley
广告公司
广告战役 Maps
广告主 Mars, Inc.
品牌 Whiskas
Posted5月 2014
行业领域 宠物食品、宠物保健产品及服务
广告口号 Nurture Their Nature
剧情简介 This new press campaign for Whiskas, from AMV BBDO, dramatises how cats see the world around them. It shows a living room, kitchen and garden which have been carefully illustrated to look like old maps, demonstrating that cats see their homes as large places to explore. Every single thing on the map has been labelled with a map-specific term. For example, the kitchen table is called 'Table Top Mountain', whilst the living room rug is titled 'Rug Desert'.
哲学 This all demonstrates that Whiskas®, the UK’s leading cat brand, understands your cat's natural behaviour better than anyone else. And it's this knowledge that enables them to give cats everything they need.
 
The campaign supports an existing TV campaign which reinforces that Whiskas® understands what cats naturally need through insights from the WALTHAM® Centre of Pet Nutrition, the leading authority on pet nutrition and wellbeing.
媒体类别 平面
长度
执行创意总监
美术指导
文案
插图画家

People related to this work

相关作品

More Work

SEE ALL
372 Parcel Collect

Parcel Collect

品牌:
Royal Mail
广告公司:
AMV BBDO
444 In Good Hands

In Good Hands

品牌:
Royal Mail
广告公司:
AMV BBDO
875 Two Birds

Two Birds

品牌:
Smuckers
广告公司:
PSone
1304 Está Aquí

Está Aquí

品牌:
Café Bustelo
广告公司:
BBH USA
1506 Feed Yours

Feed Yours

品牌:
Nutrish
广告公司:
PSone
2940 Lil Jif Project

Lil Jif Project

品牌:
Jif
广告公司:
PSone
3478 The Return

The Return

品牌:
Jif
广告公司:
PSone

Trending

Create a free Talent profile and become a member of AdForum

Get Started