Daniel Askill
导演 at Collider Films
Sydney, 澳大利亚
标题You can never be too demanding
广告公司
广告战役 You can never be too demanding
广告主 Renault
品牌 Renault
Posted10月 2007
产品 New Laguna
行业领域 轿车
广告口号 You can never be too demanding
剧情简介 Through 4 "dreamlike" scenes, a sort of parallel, but in fact very real world, the new Laguna demonstrates, in total transparency, the advantages that make it comparable to the best in its category.
哲学 Through "you can never be too demanding", the global communication campaign, at a European level alone, underlines through transparency, reflection, the high standard of the very basics which are road holding, security, robustness, comfort. The 3 years warranty of 150 000 km brings added proof to the communication.
问题 The launch of the new Laguna is an opportunity for Renault to give a new boost to the Brand. The objective is to bring awareness to all the work carried out over the last six years to improve, optimize, correct, raising the new Laguna to a standard of quality equal to that of its closest competitors.
媒体类别 电视
长度
市场 法国, 德国, 英国, 意大利, 西班牙
Soundtrack Dock of the Bay
歌手
Sound Producer
Sound Producer
广告公司制片
音效制作
制作公司
导演
制片
制片
创意总监
文案
美术指导
客户经理
客户总监
广告经理
广告经理
广告经理
Worldwide Account Director
Account Director
Senior Account Executive

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