标题 | Souvenirs de Paris |
广告公司 | Marcel |
广告战役 | Souvenirs de Paris |
广告主 | Centre Pompidou |
品牌 | Centre Pompidou |
Posted | 4月 2019 |
行业领域 | 运输、旅行及旅游 |
剧情简介 | The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous. |
媒体类别 | Web Film |
长度 | |
President | Agathe Bousquet |
Chief Executive Officer (CEO) | Pascal Nessim |
Chief Executive Officer (CEO) | Charles Georges-Picot |
首席创意官 | Anne de Maupeou |
执行创意总监 | Youri Guerassimov |
执行创意总监 | Valéry du Peloux |
文案 | Antonin Jacquot |
美术指导 | Clément Sechet |
美术指导 | Aurélie Halbmeyer |
Director of Motion | Arnaud Raquin |
Partner | Blandine Mercier |
客户经理 | Noëlla Neffati |
项目经理 | Claire Sioufi |
项目经理 | Jeanne Philippe |
Managing Partner | Nicolas Lévy |
Social Media Manager | Julien Petit |
PR | Leila Touiti-Rose |
PR | Catherine Helfenstein |
Linguistic Consultant | Bethany Catterson |
Frontend Developer | Paul Vanlerberghe |
Technical Project Manager | Edouard Danesse |
制作公司 | Artisans du Film |
导演 | Guillaume Talvas |
制片 | Valéry du Peloux |
摄影指导 | Nils Runiet |
摄影指导 | Niels Benoist |
摄像师 | Pierre Bernier |
剪辑师 | Guillaume Talvas |
Assistant Editor | Cécile Valente |
音效 | Valentin Verrier |
Assistant Director | Nadia Moussa |
摄像师 | Frédéric Ouziel |
Production Coordination | Laura Fague Martin |
Camera Assistant | Maxime Maujan |
Post-production Supervisor | Thibaud Colignon |
Mixer | Charli Masson |
Colorist | Johan Tür |
后期制作 | ADF L’atelier |
音乐 | David Makima |
Print production | Prodigious |
制片 | Suzanne PEREIRA DIAS |
制片 | Nathalie TURMEL |
模型制作 | Mathieu Andrieu |
摄影师 | Aurélie Halbmeyer |
Retoucher | David Verduci |
媒介公司 | Blue 449 |
Chief Executive Officer (CEO) | Pascal Crifo |
Head of Digital trading | Julie Emberger |
Social Media Strategist | Théo Ravel de Fereirolles |
Head of Brand Activation | Fouad Hachani |
Endorsement & KOL | Carmelle Basset-Chercot |
PR Agency | MSLGROUP |
Chief Executive Officer (CEO) | Clément Leonarduzzi |
Communications Director | Benoit Parayre |
Head of Digital | Paul Mourey |