Catherine Helfenstein
Directrice Marketing et Développement France et Afrique francophone at Deloitte France
Paris, 法国
标题Souvenirs de Paris
广告公司
广告战役 Souvenirs de Paris
广告主 Centre Pompidou
品牌 Centre Pompidou
Posted4月 2019
行业领域 运输、旅行及旅游
剧情简介 The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous.
媒体类别 Web Film
长度
President
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
首席创意官
执行创意总监
执行创意总监
文案
美术指导
美术指导
Director of Motion
Partner
客户经理
项目经理
项目经理
Managing Partner
Social Media Manager
PR
PR
Linguistic Consultant
Frontend Developer
Technical Project Manager
制作公司 Artisans du Film
导演
制片
摄影指导
摄影指导
摄像师
剪辑师
Assistant Editor
音效
Assistant Director
摄像师
Production Coordination
Camera Assistant
Post-production Supervisor
Mixer
Colorist
后期制作 ADF L’atelier
音乐
Print production
制片
制片
模型制作
摄影师
Retoucher
媒介公司 Blue 449
Chief Executive Officer (CEO)
Head of Digital trading
Social Media Strategist
Head of Brand Activation
Endorsement & KOL
PR Agency
Chief Executive Officer (CEO)
Communications Director
Head of Digital

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