| 标题 | Not Your First Day |
| 广告公司 | TBWA\Manchester |
| 广告战役 | Not Your First Day |
| 广告主 | Northwest Development Agency |
| 品牌 | European Computer Driving Licence (ECDL) |
| Posted | 6月 2004 |
| 产品 | Qualification |
| 行业领域 | 政府与其他机构 |
| 广告口号 | Is you CV complete without it? |
| 哲学 | Disruptive idea Turn ECDL into an expected qualification, not an optional course Vision Your CV is not complete without it |
| 哲学 (原始语言) | The campaign targets the working population, people returning to work and young adults preparing for work. Regional businesses will also be targeted to show how ECDL is an essential qualification for their employees and an essential investment in the efficiency of their company, as realised by the NHS, the MoD and the Civil Service. ECDL is an internationally recognised qualification and serves both the employer and job seeker in its clear definition of essential computer skills. |
| 问题 | Convention Encourage people that it would be nice for them to know more about using a computer Insight Intent is not enough |
| 问题 (原始语言) | Through the Agencys North West NODE, the body responsible for the management of the project, a million pound advertising campaign has been launched to increase the take up of ECDL in the region by a projected 65%. |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Danny Brooke Taylor |
| 导演 | Jonathan Greenhalgh |
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