| 标题 | The Absolut World Week |
| 广告公司 |
TBWA\Germany
|
| 广告战役 |
In An Absolut World - Absolut
|
| 广告主 |
Maxxium Worldwide
|
| 品牌 |
Absolut
|
| Posted | 6月 2008 |
| 行业领域 | 烈酒，加烈葡萄酒
|
| 剧情简介 | In spring of 2007, Absolut Vodka launched its new brand campaign: IN AN ABSOLUT WORLD. It shows what the world would be like, if it were as perfect as Absolut Vodka. In order to excite people about the brand and its new campaign, Absolut requested communication that went beyond classic media. |
| 哲学 | National press coverage of this ABSOLUT WORLD WEEK was gigantic. The different activities were featured in articles of over 55 print and online publications, and made the news on numerous radio- and TV shows. All together it generated a cool 35 million media content. |
| 问题
| To achieve this, we decided not only to show what an ABSOLUT WORLD looks like, but gave consumers the chance to experience it in their daily lives: We published the prefect newspaper. Distributed for free, with real editorial content that was entirely positive and interesting to read. We perfected a taxi ride by supplying a fleet of free-of-charge Porsche taxis. A visit to the nearest ATM cash machine became a unique experience, when we introduced a Happy Hour. |
| 媒体类别 |
案例研究
|
| 创意总监 |
Philipp Borchardt
|
| 创意总监 |
Dirk Henkelmann
|
| 美术指导 |
Jaime Mandelbaum
|
| 文案 |
Emiliano Trierveiler
|
| 客户总监 |
Richard Breaux
|
| 客户经理 |
Manuela Bosch
|
| 项目经理 |
Tanja Kurr
|
| Head of Design |
Harald Renkel
|
| 广告公司制片 |
Katrin Dettmann
|
