Paul Knott
美术指导 at adam&eveDDB
London, 英国
标题Interviews from Hell
广告公司
广告战役 Interviews from Hell
广告主 Kendall Tarrant
品牌 Kendall Tarrant
Posted4月 2005
行业领域 企业传播
剧情简介 Kendall Tarrant, the UK's leading headhunter for above-the-line advertising recruitment, sought a microsite to launch its integrated department. The 'Interviews from Hell' microsite, featured six films of extremely unsuitable candidates to highlight the end line, that "It's not just the people we put in front of you. It's the people we don't." Initially, the site generated traffic simply from word-of-mouth among clients who shared it with friends and co-workers in the industry. This informal, viral distribution was followed by a database-driven email message distribution.
媒体类别 互动
市场 英国
创意总监
创意总监
创意总监
美术指导
美术指导
文案
文案
文案
文案
设计师
设计师
设计师
设计师
导演
客户主管
客户主管
客户主任
制片
制片

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