标题 | #StillSpeakingUp |
标题 (原始语言) | #SEGUIMOSHABLANDO |
广告公司 | Publicis Mexico |
广告战役 | #StillSpeakingUp |
广告主 | Propuesta Civica AC |
品牌 | Propuesta Civica AC |
Posted | 5月 2019 |
行业领域 | 机构/公益组织/非盈利组织 |
广告口号 | #StillSpeakingUp |
剧情简介 | Mexicans seem to have become desensitised to news about murders, even when those killed are journalists. So, four murdered journalists rose from the dead to issue a strong message: "They tried to silence us, but we're #StillSpeakingUp". The social campaign involved two years of research and the help and support of the victims' families and colleagues. Content included video and unpublished articles "miraculously" tweeted by the reporters who'd lost their lives. |
媒体类别 | 案例研究 |
长度 | |
Advertising Agency | Publicis Mexico |
Chief Executive Officer (CEO) | Juan Carlos Tapia |
Chief Creation Officer | Diego Wallach |
Head of art | Luis Sordo |
Chief Strategy Officer | Samantha Hernández |
美术指导 | Maricarmen Mercado |
文案 | Diego Wallach |
Press Relations | Ana Ramos |
PR | Tai Damsky |
Content design | Rodrigo Rodríguez |
后期制作 | Prodigious |
剪辑师 | Karen Gómez |