标题 | Happy Inside |
广告公司 | Mother London |
广告战役 | The Wonderful Everyday |
广告主 | IKEA |
品牌 | Ikea |
Posted | 8月 2011 |
行业领域 | 百货公司、超市 |
哲学 | Cats are the undisputed creatures of comfort. So, to launch its new ‘Happy Inside’ brand positioning, IKEA UK released 100 cats into their Wembley store to see if the furniture could make them happy. We filmed the experiment and used the footage to produce a website that allowed users to guess which piece of furniture the cat would settle down on. If they guessed it right they won it. The website integrated with Facebook and with such success that at one point, Facebook blocked it for generating too many posts. |
媒体类别 | 互动 |
创意总监 | Mark Waites |
创意总监 | Robert Saville |
创意总监 | Stephen Butler |
创意总监 | Feh Tarty |
美术指导 | Joris Philippart |
文案 | Joris Philippart |
美术指导 | Cat Howarth |
文案 | Cat Howarth |
美术指导 | Tim McNaughton |
文案 | Tim McNaughton |
美术指导 | Freddy Mandy |
文案 | Freddy Mandy |