| 标题 | E-rotic Touch |
| 广告公司 | Marcel |
| 广告战役 | E-rotic Touch |
| 广告主 | Fnac |
| 品牌 | Fnac |
| Posted | 11月 2013 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | Passages from bestseller Lady Chatterley’s lover were printed along the megastore walls. Customers were encouraged to caress the words with their fingers.Using a specially engineered “granular synthesis and motion detection” customers’ touch triggered a prerecorded reading of the text via directional speakers at the exact pace of the touch. As fingers caressed the words, the extract becomes a sensual journey guiding visitors in a playful way to the erotic book section.Visitors touching the words one after another to trigger the full pre-recorded passage of Lady Chatterley’s lover were literally guided to the book section in a playful way. |
| 哲学 | We created the “Erotic Touch”, an interactive and erotic audio book experience that was controlled by people’s touch. |
| 问题 | Promote La FNAC megastore’s Week of Eroticism and more specifically drive customers to the unfamiliar erotic books section in order to raise awareness and sales. |
| 媒体类别 | 促销与事件 |
| 长度 | |
| 广告经理 | Katia Hersard |
| 广告经理 | Amandine Morel |
| 客户经理 | Joséphine Lipp |
| 客户经理 | Jeanne Neuschwander |
| 客户主管 | Olivier Sebag |
| 文案 | David Buff |
| 广告公司制片 | David Buff |
| 执行创意总监 | Dimitri Guerassimov |
| 创意总监 | Dimitri Guerassimov |
| 文案 | Dimitri Guerassimov |
| 创意总监 | Eric Jannon |
| 文案 | Eric Jannon |
| 首席创意官 | Anne de Maupeou |
| Creative technologist | Etienne Durand |
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