| 标题 | The Fashion Pages |
| 广告公司 | MRM Worldwide, London |
| 广告战役 | The Fashion Pages |
| 广告主 | Newspaper Marketing Agency |
| 品牌 | NMA |
| Posted | 8月 2006 |
| 行业领域 | 媒体、出版物及制作 |
| 剧情简介 | Campaign to drive awareness of newspapers as an advertising medium |
| 哲学 | To create two impactful and eye catching Direct Mail packs clearly communicating NMAs benefits to two separate celebrity conscious markets: Reality TV Show Advertised and Fashion Advertisers. |
| 问题 | Brief: To draw advertisers, media and advertising agencies attention to the untapped potential of National Newspapers as an additional advertising medium during specific celebrity/reality TV shows. Insight: Advertising executives are inundated with mail. But they love to be entertained. Surprise and delight them with a clever, high impact, tactile mailing and well really get their attention for our sales pitch. |
| 结果 | Results: Awaiting. The Direct Mail piece is part of an integrated relationship marketing campaign for the NMA. MRM Worldwide (UK) designed and launched nma.co.uk, launched a website for the NMAs Awards for National Newspaper Advertising (theannas.co.uk) as well as several Direct Mail campaigns. |
| 媒体类别 | 直邮 |
| 市场 | 英国 |
| 创意总监 | Damien Parsonage |
| 创意总监 | David O. Russell |
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