James Dalthorp
美术指导 at Team One
Los Angeles, 美国
标题Fans
广告公司
广告战役 Old People - Boost Mobile
广告主 Boost Worldwide, Inc.
品牌 Boost Mobile
Posted4月 2003
行业领域 个人无线通讯
剧情简介 "Teens" come together for a Fabolous concert using their Boost Mobile phones. Yet, instead of showing teens, it's just more fun to show old people.
哲学 Demonstrate how Boost mobile phones with 2WAY is an integral part of how young friends come together and stay in touch when they're hanging out. Besides being funny, the old people allowed Boost a way of demonstrating their understanding of teen culture without looking like the stereotypical cell phone company. The result was an extension of the introduction work that was entertaining, relevant and completely unique work.
问题 This spot had high expectations from the previously released "Party" and "Skater" spots, which introduced Boost Mobile to California and Nevada teens. It had to continue to portray Boost as a credible wireless brand that truly "gets" youth culture and lifestyle, while maintaining the humor and dialogue of the original launch work.
媒体类别 电视
长度
市场 美国
文案
导演
客户总监
客户主管
广告公司制片
制作公司制片
摄影指导
制作公司
执行创意总监
创意总监
演员/名人

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