Andrés Ordóñez
Chief Creative Officer at FCB Chicago
Greater Chicago Area, 美国
标题Wonderful Weather Alerts
BriefIn springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. But with Claritin, they don’t need to. The allergy medicine brand created the first ever weather alerts designed to drive people (especially allergy sufferers) to go outside. The alerts targeted the top 10 allergy cities with a live weather map, live weather graphic overlay, an emergency alert voiceover and videos of local parks. The alerts were triggered by ideal weather conditions ౼ including sunshine and temperatures over 68° F ౼ and sent to individuals huddled indoors on desktop computers.
广告公司
广告战役 Wonderful Weather Alerts
广告主 Bayer
品牌 Bayer Allergy medicine
Posted11月 2019
行业领域 保健与医药产品
剧情简介 In springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. So Claritin created the first ever weather alerts designed to drive people (especially allergy sufferers) sitting on their desktops inside to go outside just as the Spring weather hit. We served 285,000 dynamic weather alerts in real time, created from five elements composited dynamically – a live weather map, live weather graphic overlay, an emergency-alert voiceover, and videos of a local blooming park. By targeting the top 10 allergy cities, these alerts were triggered by ideal weather conditions including a sunny forecast and temperatures over 68℉. In addition, we leveraged a weather-triggered buy with Pandora to track users from desktop to mobile, furthering our mission of getting people outside.
问题 Non-drowsy Claritin provides relief from symptoms caused by over 200 outdoor and indoor allergens.
媒体类别 互动
首席创意官
执行创意总监
创意总监
创意总监
文案
Lead Designer
Head of Integrated Production
执行制片
Senior Integrated Producer
Music Director
Associate Music Producer
Director of Client Services
Senior Account Director
客户总监
Senior Account Executive
项目经理
Integrated Strategist
Senior Strategist
执行制片
Post-production Producer
剪辑师
Sound Designer
媒介公司

Trending

Create a free Talent profile and become a member of AdForum

Get Started