标题 | Wonderful Weather Alerts |
Brief | In springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. But with Claritin, they don’t need to. The allergy medicine brand created the first ever weather alerts designed to drive people (especially allergy sufferers) to go outside. The alerts targeted the top 10 allergy cities with a live weather map, live weather graphic overlay, an emergency alert voiceover and videos of local parks. The alerts were triggered by ideal weather conditions ౼ including sunshine and temperatures over 68° F ౼ and sent to individuals huddled indoors on desktop computers. |
广告公司 | Energy BBDO |
广告战役 | Wonderful Weather Alerts |
广告主 | Bayer |
品牌 | Bayer Allergy medicine |
Posted | 11月 2019 |
行业领域 | 保健与医药产品 |
剧情简介 | In springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. So Claritin created the first ever weather alerts designed to drive people (especially allergy sufferers) sitting on their desktops inside to go outside just as the Spring weather hit. We served 285,000 dynamic weather alerts in real time, created from five elements composited dynamically – a live weather map, live weather graphic overlay, an emergency-alert voiceover, and videos of a local blooming park. By targeting the top 10 allergy cities, these alerts were triggered by ideal weather conditions including a sunny forecast and temperatures over 68℉. In addition, we leveraged a weather-triggered buy with Pandora to track users from desktop to mobile, furthering our mission of getting people outside. |
问题 | Non-drowsy Claritin provides relief from symptoms caused by over 200 outdoor and indoor allergens. |
媒体类别 | 互动 |
首席创意官 | Andrés Ordóñez |
执行创意总监 | Susan Treacy |
创意总监 | Jonathan Linder |
创意总监 | Jeff Cenna |
文案 | Andrew Ciaccio |
Lead Designer | Hung Vinh |
Head of Integrated Production | John Pratt |
执行制片 | Jeff Drooger |
Senior Integrated Producer | Danielle Kennan |
Music Director | Daniel Kuypers |
Associate Music Producer | Nick Maker |
Director of Client Services | Katie Clow |
Senior Account Director | Erin Welsh |
客户总监 | Lauren Randall |
Senior Account Executive | Lindsay Deeley |
项目经理 | Alex Costigan |
Integrated Strategist | Valerie Rose |
Senior Strategist | Emily Vertrees |
执行制片 | Mitch Monzon |
Post-production Producer | Jenny McDonald |
剪辑师 | Casey Cobler |
Sound Designer | Sarah Krohn |
媒介公司 | Mediacom |