| 标题 | Special Someone |
| 广告公司 | Kitcatt Nohr Digitas |
| 广告战役 | #Specialsomeone campaign |
| 广告主 | Dogs Trust |
| 品牌 | Dogs Trust |
| 首次发布日期 | 2016 / 2 |
| 行业领域 | 疾病认知、救助机构 |
| 哲学 | Dogs Trust launch a new campaign that aims to get thousands of rescue dogs their second chance at a happy home. |
| 问题 | Kitcatt Nohr and Dogs Trust research highlighted a significant trend in dog purchasing behaviour. The growing trend in buying new dogs online has, to an extent, resulted in the rescue dog being forgotten by all but a very special type of dog owner. We describe these people as ‘Quiet Heroes’. People who would never consider themselves heroes but to the dogs they rehome they’re life changers; a special someone. The #specialsomeone campaign aims to overcome the buying trend by bringing to life just how important a special someone is to the dogs they rehome. |
| 结果 | The #specialsomeone campaign hopes to raise awareness of rescue dogs and persuade anyone thinking of getting a dog, to visit a Dogs Trust centre and change a rescue dog’s life forever. |
| 媒体类别 | 电影 |
| 长度 | |
| 制作公司 | Rattling Stick |
| 后期制作 | Absolute Post |
| 创意总监 | Simon Martin |
| 创意总监 | Jamie Tierny |
| 美术指导 | Ellie Lynch |
| 文案 | Beth Kwaterski |
| 客户企划 | Caroline Deput |
| 客户总监 | Sophie Marshall |
| 客户经理 | Johnny Kirkham |
| 广告公司制片 | Lyndsay Myerscough |
| 导演 | Pete Riski |
| 制片 | Tess Mitchell |
| 剪辑师 | Eve Ashwell |
| 音乐 | Pure Sync |
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