标题 | Clear Your Head |
广告公司 | Brokaw |
广告战役 | Crossbows - Horton |
广告主 | Horton Manufacturing Co. Inc |
品牌 | Horton |
Posted | 3月 2007 |
产品 | Crossbows |
行业领域 | 休闲与运动设备 |
广告口号 | One shot. One choice. |
剧情简介 | "What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer. |
媒体类别 | 杂志 |
市场 | 美国 |
文案 | Tim Brokaw |
客户总监 | Ralph Cutcher |
美术指导 | Brian Gillen |
文案 | Brian Gillen |
客户主管 | Vanessa Miller |
创意总监 | Pat Pujolas |
文案 | Pat Pujolas |