Vanessa Miller
广告经理 at Expedia, Inc.
Portland, 美国
标题Clear Your Head
广告公司
广告战役 Crossbows - Horton
广告主 Horton Manufacturing Co. Inc
品牌 Horton
Posted3月 2007
产品 Crossbows
行业领域 休闲与运动设备
广告口号 One shot. One choice.
剧情简介 "What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer.
媒体类别 杂志
市场 美国
文案
客户总监
美术指导
文案
客户主管
创意总监
文案

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