|广告公司||Wieden + Kennedy Amsterdam|
|广告战役||Coke Side of Life|
|剧情简介||The 60-second spot starts with a young man throwing a coin into a vending machine. Unbeknown to him, the ordinary coin transports the viewer into a psychedelic fantasyland full of animated characters. The coin plundges down a waterfall, which is the cue for a squadron of helicopter pigs to hoist and empty Coke bottle to a towering filling station. A blue soldier with a gold tooth attaches the cap, and the bottle is kissed farewall by fluffy 'love puppies". The process of chilling the bottle involves blasting a snowman with a fan as it passes by. When the bottle arrives at the delivery bay, the characters greet it with a carnival, firing themselves from canons with joy. Then the bottle rolls out into the real world. In the final scene, the young man takes his Coke from the slot. As he leaves, he turns briefly back to look at the machine. Did he hear a faint music? Maybe not-he shrugs and goes on his way|
|执行制片||Justin Booth Clibborn|
|Assistant Producer||Matt Kendall|
It’s increasingly difficult to deliver headlines today. To cut...
Brian Wong is the co-founder and CEO of Kiip (pronounced “keep”),...
Fabrice Delacourt and Olivier Desmettre began their careers at Lo...
Benjamin has been at BETC since june 2005. He works on high profi...
A working class lad from the North of England. Lucky enough to w...
Kathy Delaney is Global Chief Creative Officer based at Saatchi &...