标题 | LA Original |
Brief | Los Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA. |
广告公司 | 72andSunny |
广告战役 | Space to Create |
广告主 | Mayor's Fund For Los Angeles |
品牌 | LA Original |
Posted | 11月 2018 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | LA Original, a pilot program of the Mayor’s Fund for Los Angeles in partnership with the Mayor’s Office of Economic Development, was developed to celebrate LA as the creative capital of the world.LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles — with proceeds supporting creative entrepreneur programs. |
媒体类别 | Packaging, Branding & Design |
执行创意总监 | Matt Murphy |
Executive Strategy Director | Kelly Schoeffel |
Brand Director | Danielle Gard |
Brand Manager | Danielle Rivera |
设计师 | Robert Nakata |
设计师 | Peter Reid |
创意总监 | Garrett Jones |
创意总监 | Ben Hodgin |
文案 | Peter Hughes |
文案 | Tyree Harris |
设计师 | Andy Lam |
设计师 | Kwaku Beke |
设计师 | Alex Cannon |
Chief Production Officer | Tom Dunlap |
制作公司制片 | Marisa Wasser |
Production Coordinator | Juliana Polidor |
广告经理 | Rashi Talati |
广告经理 | Kallie Halbach |
广告经理 | Chris Profeta |
广告经理 | Kelsey Buehler |
制作公司 | Hecho Studios |