|Brief||Los Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA.|
|广告战役||Space to Create|
|广告主||Mayor's Fund For Los Angeles|
|剧情简介||LA Original, a pilot program of the Mayor’s Fund for Los Angeles in partnership with the Mayor’s Office of Economic Development, was developed to celebrate LA as the creative capital of the world.LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles — with proceeds supporting creative entrepreneur programs.|
|媒体类别||Packaging, Branding & Design|
|Executive Strategy Director||Kelly Schoeffel|
|Brand Director||Danielle Gard|
|Brand Manager||Danielle Rivera|
|Chief Production Officer||Tom Dunlap|
|Production Coordinator||Juliana Polidor|
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