Tom Dunlap
Chief Content Officer at Prettybird
Amsterdam, 荷兰
标题Penny Picker Upper (10 sec)
广告公司
广告战役 Penny Picker Upper - CiCi's
广告主 CiCi Enterprises
品牌 CiCi's Pizza
首次发布日期 2009 / 3
行业领域 餐馆与快餐
剧情简介 There’s a new stimulus package that’s hitting streets across the nation. CiCi’s Pizza, home of the $5 endless pizza buffet, announced that starting March 30th, American penny picker uppers who keep their eyes peeled for pavement coins may be greatly rewarded when one million winning pennies are dropped around their 650 restaurants nationwide.
哲学 "In tough times, every penny really does count," said Craig Moore, president of CiCi's Pizza. "This campaign celebrates America's penny picker uppers and our hope is that, after this program, no one will ever look at a penny the same way again."
问题 As part of its new Penny Picker Upper promotional campaign, CiCi’s Pizza is honoring savings savvy Americans by dropping one million pennies in public places around their restaurants. But these are no ordinary pennies. The backs of each of these specially stickered pennies will list prizes like a free meal at a CiCi’s endless pizza buffet, a free drink, and a buy one pizza get one free deal that can be redeemed at local CiCi’s locations.
媒体类别 电视
长度
首席创意官
集团创意总监
集团创意总监
联合创意总监
文案
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