| 标题 | He got stronger |
| 广告公司 |
Leo Burnett Tailor Made
|
| 广告战役 |
He got stronger
|
| 广告主 |
Fiat
|
| 品牌 |
Fiat
|
| Posted | 5月 2007 |
| 产品 |
Palio
|
| 行业领域 | 轿车
|
| 剧情简介 | A Fiat Palio was placed in a customized wagon in the front of regular trains that run around São Paulo. In this way, the passengers at the stations had a impression that the Fiat Palio was pulling itself the whole train when it was moving. A adhesive was placed outside the trains with a message: "He got stronger. Fiat Palio with 115 hp." |
| 哲学 | A Fiat Palio was placed in a customized wagon in the front of regular trains that run around São Paulo. In this way, the passengers at the stations had a impression that the Fiat Palio was pulling itself the whole train when it was moving. |
| 问题
| To communicate the outstanding power of the new Fiat Palio model with 115hp. |
| 结果 | Great sales impact. During November and December, all those Fiat Palio limited edition models were sold out. |
| 媒体类别 |
Transportation & Vehicles
|
| 市场 | 巴西 |
| 美术指导 |
Luis Catapano
|
| 美术指导 |
Andre Kirkelis
|
| 创意总监 |
Ruy Lindenberg
|
| 文案 |
Carlos Schleder
|
