| 标题 | Condom. Essential Wear. |
| 广告公司 | MullenLowe UK |
| 广告战役 | Condom. Essential Wear. - COI |
| 广告主 | Central Office of Information |
| 品牌 | Department of Health |
| Posted | 11月 2006 |
| 产品 | Sexual health |
| 行业领域 | 公共安全、保健及卫生 |
| 广告口号 | Condom. Essential Wear |
| 剧情简介 | The Department of Health is launching a new integrated campaign to normalise condom use and tackle the growing rates of sexually transmitted infections among 18-24 year olds who are currently ignorant and complacent about the risks involved in having unprotected sex. The strategy positions condoms as a 'must have' item to an audience who are heavily influenced by clothing brands. Delaney Lund Knox Warren & Partners have worked closely with the DH to develop the creative idea of 'Condom Essential Wear', which acts as the umbrella brand across all media |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Thomas Thomas Films |
| 制作公司制片 | Philippa Thomas |
| 剪辑师 | Bryan Dyke |
| 导演 | Kevin Thomas |
| 摄影指导 | Bob Pendar-Hughes |
| 文案 | Richard Holmes |
| 美术指导 | Remco Graham |
| 广告公司制片 | Vanessa Butcher |
| 音效设计公司 | Munzi |