Remco Graham
Chief Creative Officer at Now, London
London, 英国
标题#ChainOfBetters
广告公司
广告战役 #Chain of Betters
广告主 Western Union
品牌 Western Union
首次发布日期 2015 / 11
行业领域 银行与金融服务、投资、证券服务
剧情简介 Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities.
The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate betters, but with one important provision: the nominator will be entrusted to making the idea happen. 
The global campaign, created by mcgarrybowen, London launched on social media with a film View video showing how a chain of good deeds around the globe has been kick-started by Western Union, offering individuals the opportunity to nominate a  ‘better’ to happen within the community around them.
The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place. 
Please see attached press release and images. If you have any questions, please do not hesitate to ask.
媒体类别 Web Film
长度
市场 英国
更多信息 www.chainofbetters.com
创意总监
创意总监
创意团队
创意团队
客户企划
制片
数字制片
Business Director
客户总监
客户总监
广告经理
Digital Production
媒介公司 MullenLowe Profero
客户企划

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