标题 | #ChainOfBetters |
广告公司 | DENTSU CREATIVE |
广告战役 | #Chain of Betters |
广告主 | Western Union |
品牌 | Western Union |
首次发布日期 | 2015 / 11 |
行业领域 | 银行与金融服务、投资、证券服务 |
剧情简介 | Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities. The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate betters, but with one important provision: the nominator will be entrusted to making the idea happen. The global campaign, created by mcgarrybowen, London launched on social media with a film View video showing how a chain of good deeds around the globe has been kick-started by Western Union, offering individuals the opportunity to nominate a ‘better’ to happen within the community around them. The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place. Please see attached press release and images. If you have any questions, please do not hesitate to ask. |
媒体类别 | Web Film |
长度 | |
市场 | 英国 |
更多信息 | www.chainofbetters.com |
创意总监 | Richard Holmes |
创意总监 | Remco Graham |
创意团队 | Matt Leach |
创意团队 | Jess Oudout |
客户企划 | Nicole Kirkland |
制片 | Charlotte Stirrup |
数字制片 | Emma Hodson |
Business Director | Louise Lang |
客户总监 | Michelle Dunn |
客户总监 | Brooke Del Gallego |
广告经理 | Simonetta Rigo |
Digital Production | Media.Monks |
媒介公司 | MullenLowe Profero |
客户企划 | Suri Patel |