| 标题 | The Bucket |
| 广告公司 | TBWA\Media Arts Lab |
| 广告战役 | The Bucket |
| 广告主 | Apple |
| 品牌 | Apple |
| Posted | 10月 2019 |
| 行业领域 | 计算机、掌上电脑和计算器 |
| 剧情简介 | A celebration of parents’ love through the lens of iPhone.Directed by China’s beloved Jia Zhangke, shot entirely on iPhone XS, this is a story about a young man’s journey back to the city after the CNY celebrations come to an end.While other brands tackle the arrival of a CNY reunion, this emotional film focuses on the departure and the mixed feelings surrounding that moment: excitement for the return to the city; guilt for leaving their parent(s) behind.The bucket of eggs represents something so common yet fragile, and the addition of sand is a touch that’s easily taken for granted—just like a mother’s love.The film aimed to inspire viewers to treasure and celebrate their parents’ love by way of food care packages and showcasing it on social media. |
| 媒体类别 | 互动 |
| 长度 | |
| 媒介公司 | OMD Shanghai |
| 首席创意官 | Brent Anderson |
| 集团创意总监 | JD Jurentkuff |
| 创意总监 | Stephen Kong |
| 创意总监 | David Seah |
| 联合创意总监 | Joey Chung |
| Senior Art Director | Gina Wang |
| Senior Art Director | Alpher Xian |
| 联合创意总监 | Jet Aw |
| 联合创意总监 | Ewan Yap |
| 联合创意总监 | Amber Qian |
| 设计师 | Carrol Shen |
| Junior Art Director | Juan Zhang |
| 设计师 | Junyu Deng |
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