| 标题 | Color Bars |
| Brief | Inspired by a TV test pattern that indicated a disruption of service, the “colour bar” campaign symbolised Apple TV’s disruption of the entertainment landscape. Versions featuring iconic characters from popular TV shows emphasised the great content available via the service. |
| 广告公司 | TBWA\Media Arts Lab |
| 广告战役 | Color bars |
| 广告主 | Apple |
| 品牌 | Apple TV |
| Posted | 11月 2016 |
| 行业领域 | 家用电器和视听产品 |
| 剧情简介 | Inspired by the original television test pattern indicating a disruption of service, these reimagined color bars signaled Apple TV’s disruption of the entertainment landscape. The look was new, but the colors were classic, taken directly from early Apple logos. Step one covered major cities with simple and bold color bar outdoor boards with only the addition of the apple TV logo. Step two refreshed selected billboards and street level with new versions of the color bars containing glimpses of the amazing content contained within Apple TV. These simple visuals completed the story with iconic characters from Game of Thrones, Inside Out, Crossy Road, NBA and more. The result was a disruption of the urban landscape that left no doubt everyone’s favorite content is on Apple TV. |
| 媒体类别 | 户外广告 |
| 首席创意官 | Duncan Milner |
| 创意总监 | JD Jurentkuff |
| 创意总监 | David Zorn |
| 创意总监 | Anders Gustafsson |
| 创意总监 | Masaya Asai |
| 美术指导 | Eric Stevens |
| 美术指导 | Masaya Asai |
| 客户总监 | Pierre Parisot |
| 设计师 | Alice Yi |
| 设计师 | Ledi Lalaj |
More Work
SEE ALLCall Me
- 品牌:
- Apple TV+
- 广告公司:
- TBWA\Media Arts Lab
The Bucket
- 品牌:
- Apple
- 广告公司:
- TBWA\Media Arts Lab
Share Your Gifts
- 品牌:
- Apple, Inc.
- 广告公司:
- TBWA\Media Arts Lab
Share your gifts
- 品牌:
- Apple, Inc.
- 广告公司:
- TBWA\Media Arts Lab
Stroll
- 品牌:
- Apple
- 广告公司:
- TBWA\Media Arts Lab
Color Bars
- 品牌:
- Apple TV
- 广告公司:
- TBWA\Media Arts Lab
Make A Film With iPad
- 品牌:
- Apple
- 广告公司:
- TBWA\Media Arts Lab