| 标题 | Dress For It |
| 广告公司 | Draftfcb Melbourne |
| 广告战役 | Dress For It |
| 广告主 | Honda Motor Co., Ltd. |
| 品牌 | Honda |
| Posted | 2月 2007 |
| 产品 | CR-V |
| 行业领域 | 轿车 |
| 剧情简介 | Set in a lively urban street, the TV commercial feels more like a rock clip youd see on Video Hits or Rage rather than an advertisement. Fueled by a pumping electro music track, the spot sees a rugged hero male exit a building in what looks like downtown New York. Wearing a suit we follow him walking down the street, towards a camera tracking backwards, stripping his clothes off to reveal a number of different outfits jeans and a casual top, a tuxedo and finally board shorts and a singlet. As the camera continues to move back, the CR-Vs dynamic new redesign is revealed as the film clip reaches its climax. |
| 哲学 | The commercial cleverly exploits the different outfits to highlight the unrivaled versatility at the core of the new CR-V in an emotional, uplifting fashion. |
| 问题 | To launch the all-new, third generation Honda CR-V to the Australian market and attempt to once again take the leading market position. The strategic and creative challenge was to communicate the unrivaled versatility associated with the CR-V in an emotional way something which hasnt really been done before in this category. |
| 媒体类别 | 电视 |
| 长度 | |
| 美术指导 | Mick Bakos |
| 文案 | Eric Blakeway |
| 制作公司制片 | Catherine Chapple |
| 导演 | Patrick Hughes |
| 客户总监 | Chris Ivanov |
| 创意总监 | Scott Lambert |
| 客户总监 | Stephen McLardie |
| 文案 | Romani Mieszkowski |
| 美术指导 | Mikey Tucker |
| 广告公司制片 | Karina Wright |
| 制作公司 | @radical.media |
| 后期制作 | Animal Logic |
| 音效制作 | Level Two Music |
| 音效制作 | Risk Sound |
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