| 标题 | The New VW.com |
| 广告公司 | Deutsch |
| 广告战役 | Das Auto |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| Posted | 5月 2014 |
| 行业领域 | 轿车 |
| 广告口号 | Das Auto. |
| 剧情简介 | The new VW.com, built by Deutsch LA. It’s like a dating site, except it’s for cars. And it’s better. Most car sites, including the old VW.com, are glorified car brochures. They don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. And they don’t work for for shoppers who are used to e-commerce sites like Amazon and Zappos. |
| 哲学 | The new VW.com takes cues from an unlikely source: online dating sites. It uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for—a particular model, features, color, or even price. Then it pairs them with new or used Volkswagen cars in their area. Each car even has its own profile page with images, features, specs, and payment estimator—that’s more than 80,000 unique profile pages, and more than 10 million possible configured images. |
| 媒体类别 | 网站 |
| 长度 | |
| 市场 | 美国 |
| 更多信息 | http://www.vw.com/find-match/ |
| 执行创意总监 | Mathias Appelblad |
| 集团创意总监 | David Kim |
| 联合创意总监 | Scott Clark |
| 美术指导 | Christian Laniosz |
| 美术指导 | Lauren Perlow |
| 文案 | Benjamin Becker |
| Digital Strategist | Stuart Foster |
| Digital Design Director | Pelun Chen |