| 标题 | Underground |
| 广告公司 | MullenLowe UK |
| 广告战役 | Clever Choice |
| 广告主 | Calor Gas |
| 品牌 | Calor Gas |
| 首次发布日期 | 2017 / 9 |
| 行业领域 | 其他 |
| 剧情简介 | TwitterFacebookPinterestLinkedinGoogle Plus Calor Gas, supplier of liquefied petroleum gas (LPG), has launched its ‘Clever Choice’ campaign, which showcases its unique autumn/winter offerings. The ads juxtapose clever and not-so clever choices to showcase the fact that Calor gas tanks live underground, and come with auto top-up technology. The campaign launches with two versions of the TV execution, ‘Horny Bull’. In the films, shot by Spendser from MadCow, Calor humourously dramatises the advert’s protagonist making a not-so clever choice (using a metal detector in a field with an angry bull), and a clever choice (choosing to heat his off-grid home with Calor’s auto top-up technology in one version and discreet underground tank in the other). |
| 媒体类别 | 电视 |
| 长度 | |
| Agency | MullenLowe UK |
| 后期制作 | Framestore |
| 音效 | 750mph |
| 制作公司 | Burger Films |
| 媒介公司 | Blue449 |
| 制片 | Simon Brooks |
| 摄影指导 | Richard Mott |
| 执行制片 | Jonas Blanchard |
| 导演 | Spendser |
| 客户经理 | Harriet Pinnington |
| Account Team Lead | Megan Kelly |
| 创意总监 | Andy Long |
| 设计师 | Ryan Self |
| 广告公司制片 | Bel January |
| 创意团队 | Ben Evans |
| 创意团队 | Adam Sears |
| Account Team Lead | Sophie Arnett |
| 客户经理 | Paul Wilde |
| 广告公司制片 | Rose Reynolds |
| 广告公司制片 | Vanessa Hunt |
| 客户经理 | Isobel Dighe |
| 导演 | Matt Huntley |
| 执行创意总监 | Rich Denney |
| 美术指导 | Guy Bevitt |
| 创意总监 | James Millars |
| 客户经理 | James Pool |
| Brand Strategy Director | Jo Delanney |
| 首席创意官 | JMS |
| 战略企划 | Will Allen-Mersh |
| 广告公司制片 | Lisa Tuck |
| 剪辑师 | Lee Mitchell |
| Retoucher | Pete Stedman |
| 后期制作 | Unit Media |
| 制作公司 | Madcow |
| 后期制作 | Grade Time |
| RTVC | Horny Bull |
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