标题 | The World’s Shortest Test Drive |
广告公司 | David&Goliath |
广告战役 | The World’s Shortest Test Drive |
广告主 | Kia Motors |
品牌 | Kia Sorento |
首次发布日期 | 2019 / 10 |
行业领域 | 四轮驱动,SUV(运动型多功能车) |
哲学 | How many features of the 2019 Sorento can you showcase in just over 300 feet? The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives. The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features. |
媒体类别 | 电视 |
长度 | |
Founder / Chairman | David Angelo |
President | Yumi Prentice |
执行创意总监 | Mark Koelfgen |
Group Creative Director/Art Director | John O'Hea |
Group Creative Director/Copywriter | Steve Clarke |
文案 | Caleb Nyberg |
美术指导 | Peter Watson |
Managing Director of Broadcast Production | Paul Albanese |
Business Affairs Director | Natasha Royzina |
Associate Business Affairs Manager | Amy Santana |
Communication Planner | Natalie Gomez |
Associate Director of Project Management | Genie Lara |
项目经理 | Paul Stephens |
Creative Resource Manager | Nina Pena |
Managing Director | Jeff Moohr |
客户总监 | Jay Mattingly |
Management Supervisor | Kylie Lemasters |
Account Executive Assistant | Salim Collins |
Account Coordinator | Nick Janner |
Product Information Manager | Mark McNaul |
Managing Director, Integrated Production | Peter Bassett |
Executive Digital Producer | Justine Kleeman |
数字制片 | Genevieve Shah |
Management Supervisor, Digital | Sarah Masket |
Digital Account Executive | Gabriella Mourad |
制作公司 | Spinach LA |
导演 | Julian Smith |
Managing Director/Executive Producer | Adam Bright |
执行制片 | Jonathan Carpio |
制片 | Stan Sawicki |
摄影指导 | Julian Smith |
剪辑师 | Adam Bright |
Editorial Executive Producer | Jonathan Carpio |