| 标题 | Poosters |
| 广告公司 | J. Walter Thompson Brazil |
| 广告战役 | Poosters |
| 广告主 | Bayer HealthCare LLC |
| 品牌 | Bepantol Baby |
| Posted | 11月 2017 |
| 行业领域 | 婴儿卫生 |
| 哲学 | Bepanthen Baby, the diaper rash creme from Bayer, is essential when it's time to change the baby's diaper, helping to take care of the skin. And as everyone knows, babies pee and poo in the most unexpected places. However, many of these places are not clean or safe for changing diapers. And so parents need to improvise. To resolve this problem, we created Poosters. The first OOH posters that become diaper changers and protect babies from unsanitary places. We created a dispenser with special sheets that were made with anti-allergenic paper and ink, and we distributed them at strategic points around the city of São Paulo. To use them, parents just had to pull a sheet and use it as a base for changing the baby. The posters' illustrations, in combination with the babies on top, created unique, unrepeatable characters, inviting the parents to take a photo and post it on social networks. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Landia |
| Post-Production Company | Landia |
| Corporate Name of Client | Bayer |
| 媒介企划 | Camila Bertoli |
| 媒介企划 | João Dabbur |
| 媒介企划 | Stella Lopes |
| 媒介企划 | Igor Andrade |
| 媒介企划 | Juliana Magalhães |
| 媒介企划 | Bruno Zaza |
| 媒介企划 | Larissa Isabelle |
| 媒介企划 | Livia Sakai |
| 首席创意官 | Ricardo John |
| 首席创意官 | Rodrigo Grau |
| 执行创意总监 | HUMBERTO Fernandez |
| Creative Director | Gustavo de Lacerd |
| Creative Director | Nacho Mendiola |
| 文案 | Breno Ferreira |
| 文案 | Nacho Mendiola |
| 文案 | Felipe Ribeiro |
| 美术指导 | Ricardo Barros |
| 美术指导 | Gustavo de Lacerda |
| 美术指导 | Erico Braga |
| Agency Producer | Marisa Toledo |
| Agency Producer | Caroline Florentino |
| Agency Planner | Bertrand Cocallemen |
| Agency Planner | Stella Pirani |
| Agency Planner | Renato Duo |
| Director | Del Reginato |
| Director | Clara and Bia |
| 执行制片 | Carol Dantas |
| 执行制片 | Sebastian Hall |
| Post-Production Company | Marla Sao Paulo |
| Designer | Rodrigo Maia |
| Graphic Designer | Flavio Colella |
| 摄影师 | Gito Fernandez |
| Illustration Company | Estúdio Pum Sao Paulo |
| 插图画家 | Estúdio Pum |
| Music Production Company | Punch Audio Sao Paulo |
| 音乐制作人 | Mariano Alvarez |