Rodrigo Grau
Chief Creative Officer at J. Walter Thompson
Buenos Aires, 阿根廷
标题More than 70%
广告公司
广告战役 More than 70%
广告主 Instituto Azmina
品牌 Instituto Azmina
首次发布日期 2017 / 8
行业领域 机构/公益组织/非盈利组织
剧情简介 To question gender inequality on the platform, we invited millions of women to become cyber activists by creating a tool that outsmarts Facebook's algorithms. When you post pictures in sequence on social media, automatically, an album in mosaic form is created on the timeline. So, we used it to our advantage: by cutting a picture of a woman’s nipple in 4 pieces. The combination of the pictures formed an image of a breast that couldn't be censored by Facebook’s algorithms, creating the biggest digital “mass nipple protest” in the world.
媒体类别 Web Film
长度
首席创意官
创意总监
创意总监
美术指导
文案

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