| 标题 | Candies |
| 广告公司 | BBDO Argentina |
| 广告战役 | Candies |
| 广告主 | Tarjeta Naranja |
| 品牌 | Tarjeta Naranja |
| 首次发布日期 | 2015 / 7 |
| 行业领域 | 信用卡 |
| 剧情简介 | Tarjeta Naranja is the #1 credit card company in Argentina (above VISA and Mastercard). Their philosophy and business vision is quite particular, they put human relationship above everything, refer to their clients as "friends" and define themselves as "politically incorrect". Many years ago they decided to give candies to their customers in their offices around the country, and now they became the biggest buyer of candies in the country with 46 millions of candies a year. That fact took BBDO Argentina to make this branded content film that will be shown in cinemas and online this week. We also developed an online game and it will be on an App in a few days. It's the story of a very special character in Tarjeta Naranja: the "candy account manager". It took more than 8 months to develop the script, the characters and have the final video. |
| 媒体类别 | Branded Content |
| 长度 | |
| 更多信息 | www.tarjetanaranja.com |
| 执行创意总监 | Ramiro Rodriguez Cohen |
| 执行创意总监 | Rodrigo Grau |
| 创意总监 | Gabriel Huici |
| 美术指导 | Bruno Barbosa |
| 文案 | Patricio Kodalle |
| 文案 | Andrés Aguilar |
| 制作公司 | Post Reino Buenos Aires |