标题 | Forbidden Number |
广告公司 | Africa |
广告战役 | Forbidden Number |
广告主 | AB Inbev |
品牌 | Ab InBev |
首次发布日期 | 2019 |
行业领域 | 啤酒,苹果酒 |
哲学 | In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24. |
媒体类别 | 公关 |
长度 | |
Client Services | Rafael Nogueira |
Client Services | Karen Pardo |
Client Services | Vivianne Santos |
Client Services | Carolina Boccia |
Client Services | Heloisa Pupim |
制作公司 | Stink Films |
制作公司 | Malagueta Filmes |
广告公司制片 | Rodrigo Ferrari |
广告公司制片 | Paulo Geraissate |
广告公司制片 | Tais Olhiara |
导演 | Giovani Lima |
音效制作 | HEYHEYMYMY |
首席创意官 | Sergio Gordilho |
执行创意总监 | Matias Menendez |
创意总监 | Mateus Coelho |
文案 | Pedro Paes |
文案 | Nicholas Bergantin |
文案 | Tiago Abreu |
美术指导 | Rodrigo Adam |
美术指导 | Yan Graller de Oliveira |
美术指导 | Linus Oura |
美术指导 | Bill Queiroga |
Digital Creative | Carol Patrocinio |
Digital Creative | Alexandre Dourado |
Digital Creative | Carolina Camila dos Santos |
Project Director | Monique Lopes Lima |
项目经理 | Juliana Leite |
项目经理 | Fernanda Segura |
Project Producer | Fernando Alonso |
Project Producer | Maria Luiza Lins |
Content and Art | Felix . |
Director of Corporate Social Responsibility | Raphael Vandystadt |
PR | Fabiana Antacli |
PR | Carla Guimaraes |
PR | Carina Miranda |
PR | Isabela Levy |
PR | Felipe Bolguese |