Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, 巴西
标题Forbidden Number
广告公司
广告战役 Forbidden Number
广告主 AB Inbev
品牌 Ab InBev
首次发布日期
行业领域 啤酒,苹果酒
哲学 In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24.

媒体类别 公关
长度
Client Services
Client Services
Client Services
Client Services
Client Services
制作公司
制作公司
广告公司制片
广告公司制片
广告公司制片
导演
音效制作
首席创意官
执行创意总监
创意总监
文案
文案
文案
美术指导
美术指导
美术指导
美术指导
Digital Creative
Digital Creative
Digital Creative
Project Director
项目经理
项目经理
Project Producer
Project Producer
Content and Art
Director of Corporate Social Responsibility
PR
PR
PR
PR
PR

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