Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, 巴西
标题Responsible Billboard
广告公司
广告战役 Responsible Billboard
广告主 AB Inbev
品牌 Ab InBev
首次发布日期
行业领域 啤酒,苹果酒
哲学 Responsible Billboard was created in order to raise awareness of a serious problem in Brazil, with an emphasis on the more deprived areas in the world’s fifth largest country. To get a sense of the magnitude of the campaign, Africa traveled one million kilometres across Brazil with hundreds of trucks, together with the largest distribution fleet in the country. The message is very simple and direct: if you drink, don’t drive. Stickers on the trucks showed AB Inbev’s non-alcoholic brands as well as the direct awareness message.
媒体类别 Ambient
长度
首席创意官
文案
美术指导
设计师
Project Director
项目经理
项目经理
Project Producer
Project Producer
Client Services
Client Services
Client Services
广告公司制片
广告公司制片
广告公司制片
制作公司
导演
摄影指导
音效制作
后期制作

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