| 标题 | Responsible Billboard |
| 广告公司 | Africa |
| 广告战役 | Responsible Billboard |
| 广告主 | AB Inbev |
| 品牌 | Ab InBev |
| 首次发布日期 | 2019 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | Responsible Billboard was created in order to raise awareness of a serious problem in Brazil, with an emphasis on the more deprived areas in the world’s fifth largest country. To get a sense of the magnitude of the campaign, Africa traveled one million kilometres across Brazil with hundreds of trucks, together with the largest distribution fleet in the country. The message is very simple and direct: if you drink, don’t drive. Stickers on the trucks showed AB Inbev’s non-alcoholic brands as well as the direct awareness message. |
| 媒体类别 | Ambient |
| 长度 | |
| 首席创意官 | Sergio Gordilho |
| 文案 | Pedro Bullos |
| 美术指导 | Erico Braga |
| 设计师 | Yllo Pedra |
| Project Director | Monique Lopes Lima |
| 项目经理 | Fernanda Segura |
| 项目经理 | Juliana Leite |
| Project Producer | Julia Newman |
| Project Producer | Fernando Alonso |
| Client Services | Heloisa Pupim |
| Client Services | Rafael Marques |
| Client Services | Victoria Jaffe |
| 广告公司制片 | Rodrigo Ferrari |
| 广告公司制片 | Tais Olhiara |
| 广告公司制片 | Juarez Lima |
| 制作公司 | Corazon Filmes |
| 导演 | Pedro J. de la Fuente |
| 摄影指导 | Alex Vecchi |
| 音效制作 | LOUD |
| 后期制作 | Warriors VFX |