Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, 巴西
标题#GoEqual
广告公司
广告战役 #GoEqual
广告主 #GoEqual Movement
品牌 #GoEqual Movement
Posted7月 2020
行业领域 慈善机构、基金、志愿者
哲学 Inequality in sports is latent, especially in football. In 2018, Marta Vieira da Silva, considered the greatest name of all time in women's football, received several proposals for sports sponsorship, for values up to 24 times lower than the big stars of men's football. Even though she is the first athlete in history to win the Best Player of the Year award by FIFA six times. Africa created a black boot with no sponsorship and a symbol of equal stamping, so that the best player on the planet could compete for the FIFA Women's World Cup in France, in 2019.

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