Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, 巴西
标题Heinz innovates with ad printed on bacon to launch its new ketchup flavor in Brazil
广告公司
广告战役 Bacon Ad
广告主 Heinz
品牌 Caramelized Onion & Bacon Ketchup
首次发布日期 2018 / 9
行业领域 汤,填料,熟调味汁
剧情简介 Heinz is launching in Brazil its Caramelized Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium bacon lovers love the most: the bacon itself.

Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty action distributed in food trucks pieces of the “tastier ad in the world”: edible bacon strips marked with an exclusive iron bar at high temperature ‘HEINZ BACON’S ARRIVED’ to launch the product.

In partnership with burger places some sandwiches they sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon.

The bacon ad surprised everyone by its originality and, of course, flavor. =)
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