标题 | Even More Drama-STAT |
Brief | TV doctors want Americans to get more check-ups. But they need to inject more drama into their message. So actor Neil Patrick Harris (Doogie Howser M.D.) does what every TV doctor does: in a tense situation, he yells “STAT!” As in: “I need an IV, stat!” Or “Sponge, stat!” But when he shouts “Spaghetti, stat!” in the staff canteen, he gets a withering glance. By the way, “stat” is short for the Latin word “statim”, which means “immediately”. |
广告公司 |
McCann Worldgroup
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广告战役 |
The TV Doctors of America
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广告主 |
CIGNA
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品牌 |
CIGNA
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Posted | 11月 2017 |
行业领域 | 卫生及个人护理产品
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剧情简介 | Last year, Cigna and The TV Doctors of America helped get a whole lot of people to go in for their annual checkup. But their mission continues. Everyone’s favorite TV doctors want even more Americans to start taking control of their health. So this year, they’re upping the ante. Because like any successful medical series, season two of The TV Doctors of America promises to have one thing: Even. More. Drama. After all, no one knows more about drama than a TV Doctor, but they also know you can avoid drama getting an annual checkup. |
媒体类别 |
电视
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首席创意官 |
Eric Silver
|
首席创意官 |
Tom Murphy
|
首席创意官 |
Sean Bryan
|
执行创意总监 |
Larry Platt
|
音乐制作人 |
Dan Gross
|
导演 |
Grant Heslov
|
客户总监 |
Colleen Moisio
|
客户主管 |
Mike Morettoni
|
文案 |
James Santiago
|
文案 |
Regina Strong
|
美术指导 |
Cheryl Thrower
|
美术指导 |
Astrid Andujar
|
创意总监 |
Laurie Messina
|
创意总监 |
Emmeli Österdahl
|
Strategist |
Collin Peters
|
美术指导 |
Ferdinand Daniele
|
文案 |
Tom Weingard
|
美术指导 |
Daniel Aykurt
|
文案 |
Donnell Johnson
|
执行制片 |
Amanda Revere
|
音乐公司 |
JSM / New York
|
首席创意官 |
Sung Chang
|
Telecine Company |
Lisa Goldberg
|
Associate Project Manager |
Connie Tejada
|
项目经理 |
Jennifer Yuan
|
Editorial Company Executive Producer |
Cut + Run
|
Assistant Editor |
Beau Dickson
|
剪辑公司 |
Jon Grover
|
Director of Project Management |
Charelle Shaw
|
客户主管 |
Jay Cohen
|
客户总监 |
Clifford Strashun
|
摄影指导 |
Phedon Papamichael
|
执行制片 |
Jimmy Evans
|
SVP Account Director |
Jan Lemke
|
集团创意总监 |
Danny Rodriguez
|
文案 |
Dan Colburn
|
Chief Production Officer |
Nathy Aviram
|
Executive Integrated Producer |
Kathy Love
|
Senior Producer |
Cindi Blondell
|
Integrated Producer |
Wendy Leahy
|
Executive Music Producer |
Eric Johnson
|
Group Account Director |
Matthew Cunnell
|
Group Strategy Director |
Julianna Katrancha
|
Associate Social Director |
Lisa Goldberg
|
Senior Art Director |
Jesse Yowell
|
Global Account Director |
Veronica Bertran
|
Assistant Account Executive |
Emma Langston
|