Sean Bryan
Chief Creative Officer at McCann Worldgroup, New York
New York, 美国
标题Even More Drama-STAT
BriefTV doctors want Americans to get more check-ups. But they need to inject more drama into their message. So actor Neil Patrick Harris (Doogie Howser M.D.) does what every TV doctor does: in a tense situation, he yells “STAT!” As in: “I need an IV, stat!” Or “Sponge, stat!” But when he shouts “Spaghetti, stat!” in the staff canteen, he gets a withering glance. By the way, “stat” is short for the Latin word “statim”, which means “immediately”.
广告公司
广告战役 The TV Doctors of America
广告主 CIGNA
品牌 CIGNA
Posted11月 2017
行业领域 卫生及个人护理产品
剧情简介 Last year, Cigna and The TV Doctors of America helped get a whole lot of people to go in for their annual checkup. But their mission continues. Everyone’s favorite TV doctors want even more Americans to start taking control of their health. So this year, they’re upping the ante. Because like any successful medical series, season two of The TV Doctors of America promises to have one thing: Even. More. Drama. After all, no one knows more about drama than a TV Doctor, but they also know you can avoid drama getting an annual checkup.
媒体类别 电视
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