Sean Bryan
Chief Creative Officer at McCann Worldgroup, New York
New York, 美国
标题TV Doctors of America
广告公司
广告战役 The TV Doctors of America
广告主 CIGNA
品牌 CIGNA
首次发布日期 2016 / 9
行业领域 医院、医疗机构和医疗服务
剧情简介 “Scalpel,” orders the surgeon in an operating theatre. Then he lowers his mask. It’s actor Alan Alda, or “Hawkeye” from the TV show MASH. “I’ve no idea what I’m doing,” he confides to camera. “I’m just a TV doctor.” Beside him, Patrick Dempsey from Grey’s Anatomy adds: “I never went to college.” Various other TV doctors admit that they hate blood and can’t tell a X-rayed foot from an elbow. But as “The TV Doctors of America”, they’re partnering with insurer Cigna to encourage viewers to get a regular check-up.
媒体类别 案例研究
长度
首席创意官
首席创意官
首席创意官
执行创意总监
美术指导
文案
美术指导
文案
执行制片
音乐制作人
导演
客户总监
客户主管

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