| 标题 | Toddlers Kill |
| 广告公司 | McCann Worldgroup |
| 广告战役 | Keep America Safe |
| 广告主 | The Brady Campaign |
| 品牌 | The Brady Campaign |
| 首次发布日期 | 2016 / 10 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | The video reveals that adults in the US are regularly shot by their young children, who somehow get hold of their guns. In fact Americans are shot by toddlers at least once a week. The narrator says ominously: “We need to LOCK THEM UP. Not the guns – that’s just un-American. The toddlers.” Warming to his theme, he says: “Deport them. Get them out of our country. And keep them away from our guns.” The narrator concludes: “Guns don’t kill people. Toddlers kill people.” The irony is not lost on the viewer. Keep America safe. |
| 问题 | Toddlers gun down American citizens on a weekly basis. The satirical PSA cites headline after headline highlighting the problem, and demanding action – like locking up toddlers and deporting them - from policymakers to address America's toddler problem.The Brady Campaign is using the PSA to encourage Americans to get out and vote this November for leaders who support common sense gun reform. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Rob Reilly |
| 首席创意官 | Eric Silver |
| 首席创意官 | Sean Bryan |
| 首席创意官 | Tom Murphy |
| 执行创意总监 | Susan Young |
| 文案 | Susan Young |
| 执行创意总监 | Daniela Vojta |
| 美术指导 | Daniela Vojta |
| 文案 | Sarah Menacho |
| 美术指导 | Trinh Pham |
| 设计师 | Kelly Kim |
| Art Producer | Kelly Ramsey |
| Art Producer | Caroline Sollamann |
| 客户总监 | Rosemary Calderone |
| Strategist | Priyanka Nigam |
| 导演 | Andrew Hetherington |
| Casting | Julia Samersova |
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