| 标题 | Time Zone |
| 广告公司 | Scholz & Friends Berlin GmbH |
| 广告战役 | The Lange Timezone Event - Lange Uhren |
| 广告主 | Lange Uhren GmbH |
| 品牌 | A. Lange & Soehne |
| Posted | 7月 2006 |
| 行业领域 | 手表 |
| 剧情简介 | SUMMARY A. Lange & Söhne, a small, exclusive German manufacturer of the finest luxury mechanical watches, wanted to raise international brand awareness by introducing a new milestone product, the Lange 1 Time Zone. The aim was to build enthusiasm for the brand among watch aficionados worldwide. The idea was to create a happening by introducing the new watch in locations across the world at exactly the same time. 36 events around the world were brought together by live satellite broadcast. The event exceeded all expectations, setting new standards in the luxury watch sector: There were 7,200 guests worldwide while 9,500 internet users watched the events via live stream. 324 print articles and 196 mentions on TV added up to an advertising value equivalent to 3.8 million. 822 pre-orders (the sales objective was 200) represented the highest number ever in Langes history. |
| 媒体类别 | 平面 |
| 创意总监 | Matthias Spaetgens |
| 创意总监 | Jan Leube |
| 文案 | Edgar Linscheid |
| 文案 | Katharina Psczolla |
| 文案 | Carl Naughton |
| 美术指导 | Cathrin Ciuraj |
| 客户经理 | Katrin Seegers |
| 客户经理 | Cathleen Michaelis |
| 客户经理 | Vanessa Schmoranzer |
| 客户主任 | Annette Bamert |
| 客户主任 | Jan Müller |