Ignacio Ferioli
首席创意官 at GUT Mexico
Buenos Aires, 阿根廷
标题BGH Quick Chef Music
广告公司
广告战役 BGH Quick Chef Music
广告主 BGH
品牌 BGH
首次发布日期 2011 / 11
产品 Microwave
行业领域 小家电及家居配件
哲学 Six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven:  BGH QUICK CHEF MUSIC, a microwave equipped with speakers and a USB port, so that each person can upload the song they want. We launched a limited edition of 1000 microwaves, which sold out in just one week. The product was received so positively that BGH QUICK CHEF MUSIC will be produced as a regular model in 2012. The objective?  To eliminate the unbearable BEEP BEEEP BEEEP noise heard from microwaves around the world.  And, of course, to sell a lot of microwaves.
问题 The idea emerged when we sat down with our client to think about what we could communicate about the “BGH QUICK CHEF” microwave, as the model was exactly the same as the previous years.  So we came up with an almost unthinkable idea, to make a product innovation, something that would take us months of testing, plus patent and legal approvals.
媒体类别 案例研究
执行创意总监
执行创意总监
创意总监
创意总监
创意团队
创意团队
广告公司制片
广告公司制片
客户总监
客户主管
导演
导演
执行制片
广告经理
广告经理

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