| 标题 | A Different Paris |
| 广告公司 | TBWA\Singapore |
| 广告战役 | A Different Paris |
| 广告主 | Airbnb |
| 品牌 | Airbnb |
| 首次发布日期 | 2015 / 9 |
| 行业领域 | 在线旅游和预订服务 |
| 剧情简介 | “I always imagined there was just one Paris,” says the female narrator, “of monuments, museums and parks.” But thanks to her Airbnb host, André, she discovers “a different Paris” of flea markets, hidden squares, cellar jazz bars and local bistros. “In this Paris, I truly lived like a Parisian, in a home I could call my own,” she says. With Airbnb, belong anywhere. |
| 问题 | Objective: Through this campaign Airbnb wanted tocreate a film using a combination of live action and 3D Zoetrope animation to reflect a feeling of real belonging for travelers as they discover Paris through the eyes of their hosts. Concept: The films were developed to show in true Airbnb fashion, how the ordinary world can become an altogether different, more magical world. Using various filmmaking techniques; including Motion Control, live action, miniature models & a giant 3D Zoetrope which was built specifically for the shoot. The models comprised of 11,256 parts, including 1,476 figurines to create the illusion of seamless motion. All of these techniques work together to create a world of fantasy and pull the viewer into the magic of Paris, and the possibilities when staying as an Airbnb guest. Target Audience: The films are part of a campaign ‘A Different Paris’ specifically created for Airbnb’s Asian markets. Three versions were created for China, Japan, Korea and was launched in August 2015, and aired on TV, Online / Social – Youtube, Tencent, Naver and Yahoo!Japan, as well as media sites as Facebook, Twitter, Instagram and WeChat. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Photoplay Films |
| 广告经理 | Matthias Schuecking |
| 动画 | Simon Ingerson |
| 文案 | Elrid Carvalho |
| 美术指导 | Uni Lee |
| 制作公司制片 | Allison Gay |
| 制作公司制片 | Haydn Evans |
| 客户总监 | Mandy Wong |
| 创意总监 | Gary Steele |
| 客户总监 | Joyce Wong |
| 媒介公司 | Starcom |
| 剪辑师 | Simon Njoo |
| 制作公司制片 | James Rose |
| 后期制作 | Cutting Edge |
| 制作设计师 | Annie Beauchamp |
| 制作公司 | Six Toes |
| 制作公司制片 | Emma Thompson |
| 执行制片 | Oliver Lawrance |
| 执行制片 | Haydn Evans |
| 摄影指导 | Jonathan Rossiter |
| 导演 | Norman Yeend |
| 导演 | Scott Otto Anderson |
More Work
SEE ALLBe Like Chris
- 品牌:
- Centr
- 广告公司:
- Moon Tide Media
Say It With Gold
- 品牌:
- Ferrero Rocher
- 广告公司:
- Marcel Sydney
Temple of Dry
- 品牌:
- Carlton dry
- 广告公司:
- Special Group
The Art of Charcuterie
- 品牌:
- Hans
- 广告公司:
- The General Store
Suck Yeah
- 品牌:
- Nestle Soothers
- 广告公司:
- Ogilvy Sydney
Future You
- 品牌:
- P&O Cruises
- 广告公司:
- Bashful
Small Business
- 品牌:
- CPA Australia
- 广告公司:
- M&C Saatchi
Choices
- 品牌:
- Mazda3
- 广告公司:
- CHEP Network