Joseph Dubruque
Associate Creative Director at HEREZIE
Paris Area, France, 法国
标题Body Can't Wait
广告公司
广告战役 #Bodycantwait
广告主 Handicap International
品牌 Handicap International
首次发布日期 2018 / 3
行业领域 慈善机构、基金、志愿者
剧情简介 Right before our eyes, broken bodies have been waiting for years to be repaired. People walk past them every day, without even noticing that they’re missing limbs…the statues that adorn our cities. We therefore came up with a unique and simple yet never before seen idea: #Bodycantwait. In order to raise awareness for Handicap International’s 3D prosthesis project and the urgent need for artificial limbs on the other side of the world, we decided to repair the bodies of various Parisian statues with symbolic 3D prosthetic limbs. Over a 24-hour period, each of these statues became spokespersons, delivering one clear message: “No more bodies in the world should have to wait this long to be repaired”. A disruptive image with enough stopping power and viral potential to support our set national awareness objectives… and beyond.
媒体类别 案例研究
长度
Chief Operating Officer (COO)
Chief Executive Officer (CEO)
执行创意总监
文案
文案
美术指导 Raphael Stein
联合美术指导
广告公司制片
客户总监
客户主管
PR
制作公司
制作公司制片
执行制片
导演
导演
摄影指导
模型制作
广告经理
广告经理
广告经理
广告经理
广告经理

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