Tom Poole
Colorist at Final Cut
New York, 美国
标题Runner's High
广告公司
广告战役 Joyride
广告主 Nike
品牌 Nike
首次发布日期 2019 / 9
行业领域 运动鞋
哲学 Beloved Broad City alum Ilana Glazer hits the streets with a spirited slice of humor in the new Nike Joyride campaign. Produced by Caviar and directed by Marielle Heller, the series of three spots were created by New York and Portland-based agency Megs and Shamus, and highlight the shoe’s unique benefits through the eyes of reluctant runner, Ilana Glazer.
WithBrooklyn’s Fort Greene neighborhood as the backdrop, Ilana pounds the pavement – or at least considers it – in the campaign, which is playing digitally across Nike’s social channels. With only a couple of hours to capture each spot, together Megs and Shamus and Marielle provided Ilana with solid scripts and the freedom to do what she does best - improvising and adding her distinctive Ilana voice to everything.
Keeping things bouncy and fun, Glazer's quest to track down the meaning of the “runner's high” is the perfect vehicle for her cheeky sense of humor. In “Beads vs. Balls,” Ilana spectates from her stoop and attempts Step One: Make contact with runners. In the follow-up film “What’s in it for me?,” she asks crucial questions and considers the lesser-known benefits of running, from carbo-loading to having an ever-ready excuse to cancel plans. In the centerpiece spot “Runner’s High,” Ilana laces up to make the transformation from cautiously curious to Joyride convert.
Megs and Shamus’ non-traditional approach to the creative was steered by the audience they wanted to speak to with these ads - the skeptical and running-averse crowd. With Ilana as the campaign’s muse, the team knew it was possible to nail that ethos and communicate about both the product and running in a candidly honest way.
媒体类别 互动
长度
Sr. Director, Global Brand Communications
Creative Director, Copywriter
Creative Director/ art director
执行制片
制作公司
导演
摄影指导
执行制片
执行制片
执行制片
Head of Production
制片
Post Production/Editorial Joint

剪辑师
Sound Design and Mix
Post-production Producer
Editorial and VFX Post Producer
音频后期制作
音乐作曲家
着色
Colorist

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