NBA - "Russell Westbrook"

Translation

Translation New York, 美国

26241

品牌: NBA
国家: 美国

广告主: NBA

标题	Russell Westbrook
广告公司	Translation
广告战役	2015 March Madness Animated, Baby!
广告主	NBA
品牌	NBA
首次发布日期	2015 / 3
行业领域	运动队、体育活动
广告口号	The Dance Never Ends
剧情简介	The NBA is putting a whole new spin on throwback jerseys.The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.
哲学	Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues. The spots don't show the pros giving up wads of cash as they return to the NCAA, though.
媒体类别	电视
长度	15 seconds
后期制作	WAX
Conform	WAX
Color Grade (Animation)	WAX
Audio Post	Sonic Union
Chief Executive Officer (CEO)	Steve Stoute
首席创意官	John Norman
Chief Strategy Officer	John Greene
执行创意总监	Betsy Decker
Senior Creative	Matt Comer
Senior Creative	Armando Samuels
Senior Creative	Matthew McFerrin
Head of Brand Strategy	Tim Flood
Strategist	Geoff McHenry
Strategist	Lindsey Neeld
Director of Broadcast Production	Miriam Franklin
执行制片	Carole McCarty
Associate Producer	Philinese Kirkwood
Business Affairs Manager	Brian Enright
Senior Vice President, Group Account Director	Tim van Hoof
客户主管	Chris Martin
Senior Project Manager	Matt DeSimone
制作公司	Golden Wolf
制作公司	Blacklist
执行制片	Andrew Linsk
制片	Patrick Gantert
创意总监	Ingi Erlingsson
制片	Ant Baena
Production Assistant	Corina Priestley
Roto / Prep	Krishnan Balakrishnan
Roto / Prep	Nikita Alagan
Roto / Prep	Aravindan.C
Roto / Prep	Thirupathi Raja
Roto / Prep	Stephan Arun N
Roto / Prep	Murthy N
Roto / Prep	Satish R
Design	Pedro Vergani
Design	Stefan Falconer
动画	Duncan Gist
动画	Samuel Bell
动画	Harj Bains
动画	Steffano Ottaviano
动画	Romain Loubersanes
动画	Mattias Breitholtz
动画	Pablo Lozano
动画	Tim Whiting
动画	Stefan Falconer
剪辑师	Joe Dillingham
Assistant Editor	Nate Kim
Managing Partner	Toni Lipari
Senior Producer	Evan Meeker
Color Grade (NBA footage)	CO3 (New York)
Colorist	Tom Poole
制片	Rochelle Brown
Assistant Colorist	Kath Raisch
Colorist	Steve Picano
Engineers (Mix)	Fernando Ascani
Engineers (Mix)	David Papa
Studio Director	Justine Cortale
Mix Assistant	Ben Conlon
Voiceovers	Todd Cummings
Music Sound Design	Future Perfect Music
Composer	Victor Margo
执行制片	John Connolly
执行制片	Maxwell Gosling